You probably know plain yet effective worldly-wisdom: put yourself to some other person’s place and you will understand him. This method helps in lots of fields of life, including poker.
Pro player Tommy Angelo went beyond this and described inversion in his article. He uses the term reciprocality, which is much worse for defining the phenomena, IMHO.
This is not some well-known term so don’t overthink the name. You just need to realize the principle of its functioning and apply it practically in cash games.